pay per click advertising campaigns

GOOGLE'S ADWORDS IS BY FAR THE MOST POPULAR PAY PER CLICK ADVERTISING TOOL.

Google Adwords allows you to display an advert which appears when searches are done for your chosen keywords. These adverts provide a link directly to your website and are located to the right of the results which Google gives you for a search. When you create a Google Adwords advert, you choose keywords for which your advert will appear and specify the maximum amount you're willing to pay for each click (Cost Per Click - CPC).

To prevent running up huge bills, you also specify a maximum daily budget. Once this amount has been reached, your adverts will no longer appear until the following day. Remember, the Google Adwords program uses a Pay-Per-Click model so you only pay when someone actually clicks on your advert and hence visits your website.

If your advert appears 10 times and is clicked on 7 times, Google see this as a 7 out of 10 click through rate (CTR). Your CTR and CPC determine how much you pay each time your advert is clicked (never higher than your CPC). In this way Adwords reward the people with genuine adverts and not just the big fish!!

Tiny things such as word order and Capitalisation can vastly effect the success of an Adwords campaign. We have an entire team dedicated to researching the best way to utilise this powerful advertising tool and they have pages and pages of statistics from which they have aquired a great knowledge and understanding of it.

For more information on google adwords campaigns email google-adwords@digital-commitment.co.uk or to request a price guide complete or contact form.