portfolio

WEBSITE DESIGN:

Nationwide already had a website, but in the words of their Managing Director, Martin Robbins, "It looked about 50 years out of date".

Martin asked us to create a website which looks good on the web but could also be easily transferred to a CD and run from the laptops of his sales staff. The sales representatives travel across the country and sometimes meet prospective clients in places that have no internet access. Having these CDs has proven invaluable for Nationwide.

As the site was going to be viewed regularly on a wide range of screen resolutions, the site consists largely of flash movies as this gives us full control of object placement. This way we can guarantee that the site looks the same on all computers.

To view the Nationwide Corporate Finance website, please click here.

A4 COLOUR LEAFLET:

Nationwide now wanted a leaflet detailing the benefits available to businesses by financing their equipment rather than traditional cash purchase. They required the leaflet to be full colour and A4 in size so it could be sent along with a covering letter. Also the leaflet was to be given out during exhibitions and shows.

The specification stated that along with the key benefits of equipment finance, Nationwide's logo needed to be in the top-right hand corner (keeping in line with their headed paper) and their full postal address to be included along the bottom. Also the phrase "No 1 for Business Equipment Finance" needed to stand out from the other text.

The file was emailled to Martin in PDF format ready for him to forward direct to his printers.

To view the Nationwide Corporate Finance leaflet, please click here.

GOOGLE ADWORDS CAMPAIGN:

Martin wanted Nationwide to appear on the first page of results when someone searched for "Bakery Finance" using Google. This was instantly achieved, but after a few months of monitoring and adjustments, Digital Commitment managed to get Nationwide to the top of several other search phrases.

Not happy with just getting the advert to the top of the listings, we continued to monitor Nationwide's chosen keywords and have managed to reduce their running costs by over 60%

Martin is extremely happy with the campaign - "I can't believe the amount of business these adwords can generate. It had paid for itself 5 times over within the first month. I don't know why we didn't do this sooner!"

REPAYMENT CALCULATOR:

Nationwide decided they wanted a feature on their website that would make it stand out from their competitors. Martin thought a calculator that would display the monthly repayments of a leasing agreement would be a great idea. Using Adobe Flash this was easy, next came the difficult part!

Martin told us that the figures shown would depend on certain circumstances and the user would need to contact Nationwide first for a rate to be decided upon.

The way we did this was to make the calculator require a unique "keycode" to be entered which would set the rate and other relevant information. So, along with the calculator, a "keycode generator" program was created for the Nationwide sales staff.

To view the Repayment Calculator, please click here and enter the code CGPLZKRGTOE.

PRINTER FRIENDLY MAP:

Digimapz are Digital Commitment's very own Free printer friendly map service. This service is provided with every website we create.

Anyone trying to find your business can do so easily as our Digimapz allow you to indicate exactly where in the street or industrial estate your business is. A postcode alone cannot offer this level of accuracy.

For more information on our Digimapz, please click here.

To view the Nationwide Corporate Finance Digimap, please click here.